The People of America's Oil and Natural Gas Indusry

‘Power Past Impossible’ Hits New York’s Times Square

Mary Leshper

Mary Schaper
Posted November 28, 2017

So, there’s this line in “New York, New York,” the Big Apple’s signature tune: “If I can make it there, I’ll make it anywhere.”

As the song says, start spreading the news: “Power Past Impossible” has officially arrived in Old New York.

API’s ads connecting natural gas and oil with achievements in art, technology, innovation, jobs and more recently debuted on one of Times Square’s iconic billboards. They look like this:


And this:


And the bionic hand:


Fun, right? And a fitting bookend for the 2017 PPI campaign – the other being the launch of the oil ad during Super Bowl LI last February.

PPI will be “playing” Times Square through Jan. 31. So if you find yourself at 1500 Broadway, between West 43rd and West 44th streets over the couple of months, look us up! Even better: Remember that natural gas and oil help our nation “Power Past Impossible” every day. 


Mary Schaper is a Digital Communications Manager for the American Petroleum Institute. She previously worked on Capitol Hill for the Senate Energy and Natural Resources Committee as Digital Director and for Senator Lisa Murkowski. Before coming to D.C., she spearheaded digital strategy for Murkowski's successful Senate write-in campaign in 2010. Schaper enjoys traveling and taking in the local culture alongside her husband, their son and loyal springer spaniel.