The People of America's Oil and Natural Gas Indusry

Video: ‘Impossible 2.0’ Ad and the Power for Modern Lives

Jessica  Lutz

Jessica Lutz
Posted June 13, 2018

By now you have probably seen “Impossible 2.0,” API’s new ad highlighting how natural gas and oil make our modern-day lives possible. They not only generate electricity and power vehicles but are the building blocks in so many of the fundamental necessities and comforts we enjoy each day — from communication, to transportation, to food, education, entertainment and more. In case you missed it: 

Very few aspects of modern life aren’t touched in some way by natural gas and oil. Thousands of products made from natural gas and oil make life healthier, safer, more comfortable and more enjoyable.

Technology has never been more important to our society and economy, transforming everything from how we move, to how we learn, to how we communicate. In addition to powering everyday life, natural gas and oil products also save lives – thin, flexible, polyester-like artificial valves keep hearts beating; sterile products like intravenous lines, gloves, masks and catheters prevent the spread of disease; and medications are able to last longer with refrigeration.

It’s not only the natural gas that helps you cook dinner, but the electricity that keeps foods fresh and the materials made from petroleum in the packaging of your food. Meals ready to eat are packaged in pouches with petroleum derived components to serve the military and play a pivotal role in humanitarian disaster relief. Innovations in the food supply chain are possible, in large part, thanks to natural gas and oil.

From music to movies to some of the greatest works of art, natural gas and oil are an essential partner to keeping us entertained.

Check out the original “Impossible” ad, our State of American Energy video and other videos showing more of the ways that natural gas and oil are helping all of us power past impossible.

energy powering past impossible


Jessica Lutz is a writer for the American Petroleum Institute. Jessica joined API after 10+ years leading the in-house marketing and communications for non-profits and trade associations. A Michigan native, Jessica graduated from The University of Michigan with degrees in Communications and Political Science. She resides in Washington, D.C., and spends most of her free time trying to keep up with her energetic Giant Schnauzer, Jackson.